Social Media Marketing – focus on Instagram.


Social Media is a powerful marketing tool for those who want to get their returned and potential clients; it allows creating personalized approach for your every single customer. Social Media world is changing rapidly and you have to stay tuned if you want to effectively use it.

Facebook, Twitter, Pinterest are undoubtedly strong and reliable media for a marketer. And at the moment there is one more thing that is getting more and more power – Instagram.


What kind of animal Instagram is?

Instagram is a free mobile app that allows users to make photos and short video, transform it using different filters; post in you account and of course share with friends via Facebook and Twitter. It was purchased by Facebook in 2012 and in March 2014 according to this statistics there are 150 million monthly active users. SocialMediaExaminer gives us a bit different numbers:

Active user base grew by 26% in the last six months of 2013. In addition, available data shows that Instagram had 90 million active users in January 2013. By January 2014, that number had doubled to 180 million active users.

Anyway, Instagram is the fastest growing Social Media globally, and here is what you can do to make your brand stronger.

Any brand has a philosophy – things that are important, that inspire designers, things that a company take into consideration when launching products or providing services. Show this philosophy in pictures or video – people, lifestyle, and everything you want users associate with your brand.

Who is behind your brand? People, who work for it. Show a little bit more – people, who create products, who sell it, organize events. Do not hesitate to share your corporate life. Some pictures from Christmas party or team training will look appropriate.

Show a little bit of your history. It’s always interesting to see how brand is changing through years. Do you have pictures of your products 10 years ago? They might look quite funny and curious. Or pictures of your old uniform? Your old building, equipment, packaging, logo? You got the point…

People love Instagram because it makes their pictures look creative and interesting. And it’s so easy to use and share with friends because it is always with you – in your mobile. Here you can find more tips on how to use Instagram as a marketing tool.



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