Monthly Archives: April 2014

Google Adwords now works for small local business that don’t have a website.

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Google Adwords is a powerful online marketing tool that can help businesses to get traffic on their websites and get new customers. The problem is that many small local businesses, such as clothes alterations, private plumbers and home based kindergartens can’t use Google Adwords because most of them don’t have a website Read the rest of this entry

How to measure your website effectiveness with Google Analytics.

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Google Analytics is a “must have” thing if you want to monitor users’ behavior and make your website work effective. Once you install Google Analytics to your website, it starts collecting data and you can analyze it in reports. All reports include 2 types of data – dimensions and metrics. Read the rest of this entry

 Why to use video in Social Media Marketing.

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Video is one of the most important components of Social Media Marketing. The recent research shows interesting outcomes that are presented in the report “Social Referrals That Matter” by Shareholic. In this study Shareholic looked at the data they collected from reaching 250 million users who visited 200,000+ websites. And the results showed that  Read the rest of this entry