Category Archives: Digital Marketing

How to improve your Social Media Performance


 A social media logotypeThere are lots of different ways how to make social media marketing more effective for a business. First of all it’s good to have a clear plan – a social media marketing strategy, where you will set the goals you want to achieve and the steps how to get there. Read the rest of this entry


Google Adwords now works for small local business that don’t have a website.



Google Adwords is a powerful online marketing tool that can help businesses to get traffic on their websites and get new customers. The problem is that many small local businesses, such as clothes alterations, private plumbers and home based kindergartens can’t use Google Adwords because most of them don’t have a website Read the rest of this entry

How to measure your website effectiveness with Google Analytics.



Google Analytics is a “must have” thing if you want to monitor users’ behavior and make your website work effective. Once you install Google Analytics to your website, it starts collecting data and you can analyze it in reports. All reports include 2 types of data – dimensions and metrics. Read the rest of this entry

 Why to use video in Social Media Marketing.


Video is one of the most important components of Social Media Marketing. The recent research shows interesting outcomes that are presented in the report “Social Referrals That Matter” by Shareholic. In this study Shareholic looked at the data they collected from reaching 250 million users who visited 200,000+ websites. And the results showed that  Read the rest of this entry

Social Media Marketing – focus on Instagram.


Social Media is a powerful marketing tool for those who want to get their returned and potential clients; it allows creating personalized approach for your every single customer. Social Media world is changing rapidly and you have to stay tuned if you want to effectively use it.

Facebook, Twitter, Pinterest are undoubtedly strong and reliable media for a marketer. And at the moment there is one more thing that is getting more and more power – Instagram.

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Pros and cons of Power Point Presentations in content marketing.


Some people ignore Power Point Presentations in content marketing giving preference to texts. They do it in vain because presentations on web sites can bring heaps of benefits and give opportunities to be different. Let’s have a look at presentations from content marketing side.  Read the rest of this entry